Perspectiva
Perspectiva is a photo lab, photo school, and store under the same roof. It is also a community of avid photographers
Book covers
The key audience is young people, most likely from 20 to 35 years old. They live in a big city and have cool jobs. They probably love art in any form, especially modern art.
They are eager to express themselves. They like to take pictures. Some of them do it just for fun, while for others—photography is their profession.
They are eager to express themselves. They like to take pictures. Some of them do it just for fun, while for others—photography is their profession.
Book covers
Logo
Perspectiva's identity was inspired by ISO charts or exposure charts photographers use in their work
Think aloud
The idea is that light and shadow go hand-in-hand in photography, art as well as life
Poster series
Website concept
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Digital ad
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Photobook
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Business cards
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Red filters
Photography direction
Red lights
Low contrast
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Social media — 1x1
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Gradient overlay
Photography direction
Black-and-white
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